Believe it or not, the concept of appropriateness is not merely a personal opinion or a matter of taste. It's been revealed that corporations have taken over the definition of what is socially 'appropriate', using this power to manipulate the masses to their own ends, from mild indoctrination to full-on brainwashing. While this may seem like the plot of some outlandish science fiction movie, the evidence exists to prove it's true.
Take, for instance, the power of choice. In many instances, it is impossible to pick a food or product that isn't owned or at least endorsed by a large corporation. Companies such as Kellogg's, Frito-Lay, and Nestle often have entire aisles dedicated to their products in supermarkets, dictating not only what consumers can buy, but also what is deemed 'appropriate'. These corporations have infiltrated the cultural scene, creating massive marketing campaigns and shaping public opinion on what is 'normal' or 'acceptable'.
The manipulation doesn't end there. Many corporations have set out to control the overall narrative of what is considered proper behavior. Take, for example, the recent spate of advertisements devoted to empowering female leadership — a clear attempt to pander to members of those demographics for profit. Though the intention may be good, it is still a form of corporate indoctrination, as viewers are now left with the impression that particular behavior is the only way to be deemed 'appropriate'.
But what happens further still when these companies take appropriateness to the extreme? Many large companies have faced accusations of using subtle forms of mental manipulation in their advertising and product packaging in an attempt to shape consumer behavior. From intrusive graphics and bright colors to carefully chosen syntax and heavily targeted product placements, it's almost as if the companies are attempting to control one's thoughts and actions.
Ultimately, this raises the question of who really has control over appropriateness. It would appear that rather than the public deciding what is socially acceptable, it is a select few corporations determining what is deemed 'appropriate'. While this may not be a conscious attempt to control the masses, it has the effect of doing just that — and that should be troubling to anyone concerned about personal freedom.
- @ August 19, 2023 4:00 am